Co-Operative
Group – Supermarkets
Food Retailing
The Responsible Retailer
The Co-operative Group operates over
1,600 food stores. Its primary focus is on meeting the
top up shopping needs of the whole community. To affect
this it has developed two retail brands designed to
meet the needs of towns, neighbourhoods and villages.
The Welcome brand caters for the top
up and impulse shopping needs of passers by and local
people. With its distinctive blue and yellow fascia
it is now emerging as the Nation's number one convenience
retail brand.
Their market town stores are situated
in small towns, villages, or distinctive neighbourhoods.
They provide top up and main trip shopping needs for
customers who wish to shop quickly, easily and locally.
Their blue and white fascia carry the identity of the
specific town or village they serve reflecting their
roots in the local community.
Both of these brands are upbeat and
modern carrying ranges which have a heavy emphasis on
fresh foods and reflect the needs and the aspirations
of today's customer. Their development sparkled the
most comprehensive refurbishment programme in the Co-op's
history. By the middle of 2003, 1,100 food stores in
the Co-operative Groups portfolio will have been refurbished
to one of these two brands.
In the autumn of 2002, the Co-operative
Group acquired the 600 store Alldays convenience chain.
Following conversion of ten pilot stores to the Co-op
welcome format, the store integration is set to roll
out
The Co-operative Group has a
unique offer, which no other high street retailer can
emulate. Co-op Dividend has been reintroduced into their
stores with one consistent offer –3% on all Co-op
brands and fresh foods and 1% on branded products –
being applied from May 2002. This is the most generous
loyalty scheme for food products on the UK market offering
the customer approximately twice the rate of return
as competitor schemes and paying out twice yearly in
cash. It has also been supplemented with the introduction
of a Co-op Dividend Visa card which offers customers
an additional 1% Dividend on all transactions in Co-operative
Group stores and 1/2% on all other transactions wherever
they take place in the World.
the Co-operative Group (CWS) Limited,
PO Box 53,
New Century House,
Manchester
M60 4ES
More
Supermarket Reviews
http://www.co-op.co.uk/electrical
http://www.co-op.co.uk/food
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